Yolanda M. Smith

Yolanda M. Smith — known professionally as 'The Brandthrupist' — is an award-winning personal branding expert, business strategist, and keynote speaker. A 2025 Stevie Award Winner for Coach/Mentor of the Year, a 2024 Inc. Power Partner, and a four-time bestselling author, she is one of the most recognized voices in brand positioning and visibility strategy in the United States.

She holds an MBA from Indiana Wesleyan University, a B.S. in Marketing from Indiana University's Kelley School of Business, and an executive leadership certification from Georgetown University — entrepreneurial practice and institutional rigor in equal measure.

At VieVert, Yolanda serves as Strategic Advisor for Brand Strategy & Market Positioning. Her mandate is to shape how VieVert presents itself to the world — a brand voice, visual identity, and market narrative as precise and differentiated as the product itself — and to establish VieVert as the premium, mission-driven brand leader in a category that has never had one. She is not helping VieVert communicate a story; she is building the brand architecture from which that story will be told for decades.